The AARP Fraud Watch Network is a dedicated arm of AARP that fights scams targeted toward seniors. We created a campaign around the idea of “nothing victories” because the best result from being scammed is that you didn’t get scammed. These spots came about in two sets. First was Romance, Tech Support, and Pet Scam - the top scams seniors fall for. The campaign was so successful, including some awards, that AARP ordered four additional spots. As lead Writer on this campaign, I developed each script along with the creative direction.
AWARDS:
Platinum Viddy – Short Form Web Videos | Nonprofit
Platinum Viddy – YouTube / Vimeo / Non-broadcast | Activism
Agency: BBDO NY
CD: Corey Rakowsky, Kleber Menezes
Copywriter: Doug Knopf (me)
Art Director: Kate Degen, Andres Moldanado
Romance :30
Tech Support :30
Pet Scam :30
Online Shopping Scam
