As an intern and then Junior Copywriter, my partner and I helped create the concept, tone, structure, and overall general execution of the Good Things, For Life campaign. Here are a few of the campaign spots. Below those, are spec executions for the same campaign.
Get people who look forward to the Easter season to see M&M's as essential as the bunny or the basket by having them believe the traditions of Easter are not as fun without M&Ms in a way that's playful, entertaining, and witty.
Use M&M's unique positioning and characters to form a spot no other brand could replace by having Red and Yellow try to fight the Easter Bunny.
How can something so delicious be so deadly?
We were tasked to tell people how food allergies are dangerous.
I've worked across GE's portfolio from Power and Aviation to Healthcare and Additive; bringing humanity to the machines that make the world run.
We also create several sizzle videos for them, some I cannot show due to their private content.
GE9X - World's Next Great Engine
Here’s an example of the kinds of sizzle work we do for GE.
Graphis 2016 - Gold Award
ADDY 2016 - Silver Award
For city dwellers, everything must be compact and efficient - just like Smart Car.
Graphis New Talent Annual 2016 - Merit Award
Baseball, to some, is boring. The MLB needs to bring the action to the fans to get them excited about the game. This campaign brings baseball to life by having a player's statue make amazing catches in the most unexpected places.
KIVA works to drive awareness and financing to underprivileged entrepreneurs across the globe. KIVA will bring the struggles of the third world to American consumers.
Nobody likes doing the dishes, especially twice. Jet dry makes doing the dishes easier by eliminating spots on the first wash through its superior drying technology.