At SharkNinja, as an in-house Copywriter, I write for the complete marketing funnel. Everything from product concept ideas, to launch videos, to amazon pages, to prompts for creators.
Watching products come to life from sketches and features ideas in a meeting to testing in the office to multi-million dollar sales is a unique experience.
Agency: SharkNinja In-House
CD: Jad Jichi / Emily Richardson
Copywriter: Doug Knopf (me)
Art Director: Emily Richardson
OTT / :30 Commercial
Scripting. Casting. Production. Post-Production.
CREATOR PARTNERSHIP SAMPLES
I work with our internal social teams to develop briefs, messaging and tone for our organic and paid social video strategy.
Here is a sampling of the videos I created briefs for – after these initial launches the social teams run with it.
HIGHLIGHTS: https://www.instagram.com/stories/highlights/17940175050050324/
SHARKNINJA PRODUCT LANDING PAGES
As lead copywriter on the Outdoor Heated team, I write all of the product descriptions on the SharkNinja product pages.
PRODUCT AMAZON GALLERY
Amazon is a huge chunk of our sales. I help tell the story in the gallery images on the product pages. Often very technical and product focused.
