MegaTank Printers can handle the biggest jobs from the biggest characters — maximizing volume and savings with every big task. In this campaign, we’ll see how a mega character, a Yeti, tackles their mega jobs with the MegaTank. In each spot, our Yeti has big print tasks to get done (and they don’t have time to mess with cartridges). We follow along and showcase how their MegaTank perfectly aligns and meets their mega needs.
Developed as an awareness campaign for four different audiences, this group of assets was created to show the product in action in ways that people actually use printerts while also working very hard to be attention-grabbing. Each spot shows off different printers and their capabilities, but doesn’t lecture people on how printing works or specific printer features.
Agency: Pixel
ECD: Jacqueline DiMaria
AD: Brenda Cortes
CW: Doug Knopf (me), Julia Kley
Audience 1 – Small Business Owners
Our Yeti comes up with a new small business idea. Thankfully his trusty Canon MegaTank is there to help his vision become a reality.
Audience 2 – Family Use
Everyone needs a break from their routine. Our Yeti taps into his Canon MegaTank printer to plan a vacation.
Audience 3 – Work From Home
With hybrid on the rise. Our Yeti shows how you can make stunning text and images by writing his own story.
Audience 4 – Creative
People love to use their printer to make the most amazing things. Our Yeti finds one of the most unexpected use-cases yet , getting people to believe in him.
Image Gallery: These images were created to be used by internal and external teams to create websites, paid social ads, print ads and everything in between.
The Making Of Mega Mike!
One of the most unique responsibilities of this project was designing, building, and casting a completely new Yeti character from scratch. We worked with professional make-up and suit creators to go stage by stage to an original look and feel for our main character.
Social Cutdowns:
Check out the 15 second versions of the spots above!