In late 2020, FedEx was expected to ship more packages than ever. As part of a larger global effort to raise morale and consumer confidence, FedEx launched the Shipathon. We created these short social assets to let people know that despite all of the setbacks, FedEx is ready and prepared for the obstacles to come.

CD: Greg Gerstner, Banks Noel CW: Doug Knopf AD: Kate Degen