Before we took over as Hertz social AOR, the brand had negative sentiment across its profile. Simply, we had to do something to get people to like Hertz again. So, we relaunched Hertz with a new brand persona and perspective. We landed on the perfect personalities, local customers and employees .
I helped launch the “One Tank Challenge,” where we task content creators to perform an incredible list of activities all on one tank of gas or one charge of an electric vehicle.
AGENCY: Shadow Lion
ECD: Jeff Fine
Directors: Dan Levy
Editors: Ben Stone
Writer: Doug Knopf (me)