Coco5 was my first step into organic social content creation. As creative lead, I helped cultivate creators which would be the backbone of our channel. Coco5 is a sports beverage owned by NBA Superstar Devin Booker and other NBA players. We took their individual styles and turned it into the direction for the drink and the company.
The idea was, and still is, to use our celebrity ambassadors to our advantage creating content almost specifically to them so they can get the brand more recognition by sharing the posts themselves. With our expertise mixing micro-creator and generational athletic talent, I lead the team in designing a social feed and bringing it all together to create an engaging community.
Designs created by Ryan Inzana. Each of these images were dynamic gifs that flashed on social (working on my gifs on SquareSpace). Then, each of these images were printed and signed by our athletes for a content on Twitter and Instagram. If people commented they were entered into a chance to win the poster.
Agency: Shadow Lion
Creatives: Jeff Fine, Doug Knopf (me)
Illustrator: Ryan Inzana
Shot and edited by: Nick Farrar
Staring: @RossyKate
CD: Doug Knopf
ECD: Jeff Fine
Shot, edited, and staring: Chloe Pavlech.
CD: Doug Knopf
ECD: Jeff Fine
Created by: Emily Johnson
Edited by: Ben Stone
CD: Doug Knopf
ECD: Jeff Fine
Shot and Edited by: @GainesVisuals
CD: Doug Knopf
ECD: Jeff Fine
Shot by: Madison Williams
Edited by: Ben Stone
CD: Doug Knopf
ECD: Jeff Fine