I’ve worked across GE’s portfolio in power, aviation, health, and more. Behind each idea, we try to put humanity behind the machines that make the world run.
Agency: BBDO NY
CD: Michael Aimette, Various
Copywriter: Doug Knopf (me)
Art Director: Kate Degen
On GE, I’ve concepted a variety of creative solutions from simple gifs to big ideas.
I worked with their Healthcare unit creating a new brand platform for them called “Intelligently Efficient”. The campaign was heavily digital focused. These banners are just a few of the executions I created for them.
Below are a few examples of various print ads created for GE.
