A Dramatization Of Influencing – In a campaign of native-feeling social content, we created a fresh, IVY perspective on influencers by dramatizing influencer “categories”.
The IVY Influence is all about showing instead of telling.
Each ad featured highly stylized “portraits” with extra attention on wardrobe, hair, and makeup, to let our talent’s personality shine. Each scene showed off a print, peel & stick moment related to a influencer category that was cool and engaging. We casted experienced and chic Gen Z actors who have relatable personalities. Each character will have body language that emphasizes their personality, to add depth to their scenes. We optimized for social platforms by leaning into native friendly supers, titles, and framing.
Make It Yours With IVY
AGENCY: Pixel
Creative Director: Jacqueline DiMaria
Copywriter: Doug Knopf (Me)
Art Director: Madison Hewlett
Meet @SpecialBdayGirl.
Special Birthday Girl is obsessed with having the cutest most aesthetic birthday invites possible and is even more obsessed with the Canon IVY 2 Mini Photo Printer.
Meet @_FrankieFM.
Frankie is a DJ who loves to make everything his style. And thanks to the Canon IVY 2 Mini Photo Printer he can do just that.
Meet @SkinOfGlassGlow.
Skin Of Glass Glow is a self care guru who uses the Canon IVY 2 Mini Photo Printer to turn all of her mantras into labels for her favorite products.
