The Pay Like an Olympian campaign was a social first campaign designed to help promote Visa’s Tap To Pay technology as well as it’s olympic partnerships. These simple executions can live anywhere on social media as well as anywhere across the globe. The static social and print pushed helped flood our messaging during key card use times such as buying groceries. And during the campaign when you bought groceries with your Visa card, you could win a trip to the Olympics.

We had more assets planned but the shoot was cut short by covid :/

Agency: BBDO NY
CD: Karen D’Souza
Copywriter: Doug Knopf (me)
Art Director: Kate Degen