I rolled out “On The Lot,” an original content series where we go on the rental parking lot of a Hertz Rental to drum up some excitement, see what’s going on with employees, and make the Hertz experience better.
What I love about this man on the street campaign is that it uses a space people hate, the parking lot of a rental care place, and turns it into a place of joy.
AGENCY: Shadow Lion
ECD: Jeff Fine
Directors: Dan Levy, Alex Fauver
Editors: Ben Stone
Writer: Doug Knopf (me)