We created Macy’s Outfits to get people to shop online when they least expect it.

We placed Pinterest codes, similar to QR codes, and put them in high-traffic areas all over New York City. People could then shop Macy’s outfits designed specifically for those locations.
AGENCY: BBDO
CD: Danillo Boer
AD: Kate Degen
CW: Doug Knopf

The ask was to created social content using NFL athletes that show off how fast it is to tap with Visa.

Visa loved this concept so much they had other agencies follow the structure with different athletes around the world.