PRINT! PEEL! STICK!
The IVY Cliq+2 and the IVY Mini Photo Printer 2 are two of Canon’s Gen Z focused products which instantly print photos (without any ink) from your phone or taken directly in the camera. With the focus on a younger audience, the strategy was to give the spots a back to school feel so young adults could use the products to decorate their dorm rooms, school supplies, and parties.

AGENCY: Pixel
ECD: Jacqueline DiMaria
Creative Team: Doug Knopf (me), Brenda Cortes, Madison Hewlett