I helped build Ninja NeverQuit Ceramic Cookware from the ground up. I shaped the brand’s identity, positioning, and messaging from day one.
From developing messaging hierarchies that aligned internal teams and external partners to bringing the brand to life across launch videos, emails, websites, and beyond, I helped create a cohesive story that carried through every touchpoint. The result was a fully integrated launch that introduced a new product line with a distinct voice and a clear reason to believe.
Sample Launch Email
A few snippets from the landing page. Check out the full page I wrote HERE. Or Google Ninja NeverQuit
One of the most interesting things about launching new product is having to sell the product internally to make sure they even want to make it.
We explored several different creative pathways to the product before they even started production in the factory. You need to know you are going to make millions of dollars in the marketplace before you spend millions of dollars in producing the product.
It is spec work, but with a major purpose.
