How do you launch a version three of a product? Ninja already released NeverDull knives, but this was the latest upgrade.
What was unique? What was different? What is truly own-able in a category that has been around for thousands of years?
Ninja NeverDull Pro: The only shockingly sharp knife set guaranteed for 10 years.
Product positioning ad concepts:
(I personally preferred leading with the top headline)
Our first initial concept of the box and the product.
