Visa Global’s effort is to get people to not use cash when they travel. In order to get people to know about this, we created a campaign called “Love the Journey, Leave the Cash.”
We flew around the world capturing bespoke assets to use in our campaign. Then, we used those assets to create over 300 different variations of banners and social videos in order to highlight specific benefits and countries.
This campaign blew every metric Visa could compare it to out of the water, including generating an extra 50 million dollars in credit transactions.
Agency: BBDO NY
CD: Fred Covey, Eric Goldstein
Art Director : Kate Degen
Copywriter: Doug Knopf (me)
With the help of the team, we planned, prepped, and directed an entire two-week global shoot for Visa. This taught me the entire ins-and-outs of the creative process including working with talent, directors, and crew - especially filming on location under time constraints. This shoot was extremely helpful in my growth because as we had no oversight and completed the whole shoot without any creative directors.
This is only a sample of all of the clips we filmed.
